Standards and Required Approvals

What this video covers

• Why the fair dealing and good faith content standards apply to every communication category, including unscripted public appearances
• How principal pre-approval works for retail communications and why institutional communications only need written review procedures
• What the two exceptions to retail pre-approval are: unaltered filed communications with consistency letters, and non-recommendation online interactive forums
• When new member firms must file retail communications 10 business days before first use versus when established members file within 10 business days after first use
• Which two retail communication categories always require pre-use filing regardless of firm tenure: security futures and unusual investment company rankings or comparisons
• Why record keeping applies to both retail and institutional communications even when no Financial Industry Regulatory Authority (FINRA) filing was required
• How to spot exam traps that conflate filing requirements with approval requirements, or institutional communications with retail communications