Referral Fees
Referral Fees
Compensation paid to third parties (solicitors or promoters) for referring clients to an investment adviser. Under the SEC Marketing Rule (compliance deadline November 4, 2022), all referral arrangements require written agreements disclosing the relationship, compensation structure, and conflicts of interest. Applies to both cash and non-cash compensation arrangements.
An accountant refers a tax client to an investment adviser and receives 25% of the first year's advisory fees. The adviser must have a written agreement with the accountant, disclose the arrangement and compensation in Form ADV Part 2A, and provide written disclosure to the client before or at the time of the referral, explaining the relationship and potential conflicts.
Students often confuse the old Cash Solicitation Rule (206(4)-3, eliminated in 2022) with current Marketing Rule requirements. The Marketing Rule now covers ALL compensation (cash and non-cash) to promoters/solicitors, eliminated separate client acknowledgment forms, and changed terminology from "solicitor" to "promoter." Written disclosure is still required but the format has changed.
How This Is Tested
- Identifying when written disclosure of referral arrangements is required
- Understanding the difference between cash and non-cash referral compensation under current rules
- Recognizing violations when referral arrangements are not properly disclosed
- Determining what must be included in solicitor/promoter agreements
- Distinguishing between old Cash Solicitation Rule and current Marketing Rule requirements
Regulatory Limits
| Description | Limit | Notes |
|---|---|---|
| Written agreement requirement | Required for all referral/solicitor arrangements | Must document compensation structure and terms |
| Written disclosure to clients | Required before or at time of referral | Must explain relationship, compensation, and conflicts of interest |
| Form ADV disclosure | Must disclose referral arrangements in Part 2A | Required for all material referral compensation |
| Scope of coverage | Applies to both cash and non-cash compensation | Marketing Rule (2022) expanded beyond old cash-only rule |
Example Exam Questions
Test your understanding with these practice questions. Select an answer to see the explanation.
Marcus, an investment adviser, has an informal arrangement with Sarah, a CPA, where Sarah refers her tax clients to Marcus and Marcus refers his clients to Sarah for tax services. Neither pays the other any cash, but both benefit from the cross-referrals. Marcus does not disclose this arrangement to clients. Which statement is accurate regarding this situation?
C is correct. Under the SEC Marketing Rule (compliance deadline November 4, 2022), ALL compensation arrangements with promoters/solicitors require written agreements and client disclosure, including non-cash arrangements like reciprocal referrals. The mutual benefit from cross-referrals constitutes compensation and creates a conflict of interest that must be disclosed in writing to clients.
A is incorrect because the Marketing Rule covers both cash AND non-cash compensation, including reciprocal referral arrangements where both parties benefit. The absence of cash payments does not eliminate the disclosure requirement. B is incorrect because even if referrals benefit clients, the conflict of interest still exists and must be disclosed. Fiduciary duty requires transparency about all material conflicts regardless of whether clients benefit. D is incorrect because disclosure is required based on the compensation arrangement, not Sarah's registration status. Any person who receives compensation for referrals is considered a promoter/solicitor and triggers disclosure requirements.
The Series 65 exam tests understanding that the Marketing Rule expanded beyond the old Cash Solicitation Rule to cover ALL forms of compensation, including non-cash arrangements like reciprocal referrals, gifts, or other economic benefits. This is a critical change from pre-2022 rules.
Under current SEC regulations, what type of agreement is required when an investment adviser pays referral fees to a third party for client referrals?
B is correct. The SEC Marketing Rule requires a written agreement between the investment adviser and any promoter/solicitor who receives compensation for referrals. This written agreement must document the terms of compensation, the nature of the relationship, and each party's obligations.
A is incorrect because verbal agreements, even if documented in notes, do not satisfy the written agreement requirement under the Marketing Rule. Regulatory compliance requires formal written contracts. C is incorrect because while the old Cash Solicitation Rule (206(4)-3) required separate client acknowledgment forms, the current Marketing Rule (compliance deadline November 4, 2022) eliminated this separate acknowledgment requirement. Written disclosure is still required but not in the old acknowledgment form format. D is incorrect because Form ADV Part 2A disclosure is required IN ADDITION TO (not instead of) the written agreement with the solicitor/promoter. Both are separate regulatory requirements.
The Series 65 exam tests knowledge of current Marketing Rule requirements and how they differ from the old Cash Solicitation Rule. Understanding that written solicitor agreements are still required but client acknowledgment forms are no longer mandatory is a key regulatory change from 2022.
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Access Free BetaAn investment adviser pays a financial planner $5,000 for referring a new client with $500,000 in assets. The adviser charges the client a 1.00% annual management fee ($5,000 per year). What disclosures must the investment adviser provide regarding this referral arrangement?
B is correct. The Marketing Rule requires BOTH: (1) written disclosure to the referred client before or at the time of the referral explaining the relationship, compensation arrangement, and conflicts of interest, AND (2) disclosure of the referral arrangement in Form ADV Part 2A brochure provided to all clients and filed with the SEC. Both forms of disclosure are mandatory.
A is insufficient because Form ADV disclosure alone does not satisfy the requirement for individualized written disclosure to the specific referred client. The client receiving the referral must be informed in writing about the specific arrangement. C is insufficient because verbal disclosure does not meet regulatory requirements. All material conflicts must be disclosed in writing to satisfy fiduciary obligations and SEC rules. D is completely incorrect because industry standards or fee equivalency do not eliminate disclosure requirements. ALL referral fee arrangements must be disclosed regardless of amount or whether they are "standard."
The Series 65 exam tests understanding that referral fee disclosure requires BOTH firm-wide disclosure (Form ADV Part 2A) AND specific written disclosure to each referred client. This dual disclosure requirement ensures both regulatory filing compliance and individual client awareness of conflicts.
All of the following would be required components of a proper referral fee arrangement under the SEC Marketing Rule EXCEPT
C is correct (the EXCEPT answer). The SEC Marketing Rule (compliance deadline November 4, 2022) ELIMINATED the separate client acknowledgment form requirement that existed under the old Cash Solicitation Rule (206(4)-3). While written disclosure to clients is still required, it no longer needs to be in the form of a separate signed acknowledgment.
A is required: A written agreement between the adviser and solicitor/promoter documenting the compensation and terms is mandatory under the Marketing Rule. B is required: Written disclosure to the referred client explaining the relationship, compensation, and conflicts must be provided before or at the time of the referral. D is required: Material referral arrangements must be disclosed in Form ADV Part 2A, which is provided to all clients and filed with the SEC.
The Series 65 exam tests your ability to distinguish between the old Cash Solicitation Rule requirements (which included mandatory client acknowledgment forms) and the current Marketing Rule (which eliminated this requirement). This is a significant regulatory change compliance deadline November 4, 2022 that streamlined disclosure requirements.
An investment adviser is establishing a referral arrangement with an attorney who will refer estate planning clients to the adviser for investment management services. The adviser will pay 20% of first-year fees for each referral. Which of the following are required under the SEC Marketing Rule?
1. A written agreement between the adviser and the attorney
2. Written disclosure to referred clients explaining the compensation arrangement
3. Disclosure of the arrangement in the adviser's Form ADV Part 2A
4. Registration of the attorney as an investment adviser representative
B is correct. Statements 1, 2, and 3 are required under the Marketing Rule.
Statement 1 is TRUE: A written agreement between the adviser and the attorney (acting as a promoter/solicitor) is required. This agreement must document the compensation structure, terms, and obligations of both parties.
Statement 2 is TRUE: Written disclosure must be provided to each referred client before or at the time of the referral. This disclosure must explain the relationship between the adviser and the attorney, the compensation arrangement (20% of first-year fees), and the potential conflicts of interest created by this arrangement.
Statement 3 is TRUE: The referral arrangement must be disclosed in Form ADV Part 2A, which is the brochure provided to all clients and filed with the SEC. This ensures firm-wide transparency about compensation practices that create conflicts of interest.
Statement 4 is FALSE: Third-party solicitors/promoters who refer clients but do NOT provide investment advice do not need to register as investment adviser representatives. The attorney is simply making referrals and receiving compensation, not providing investment advice, so IAR registration is not required. Only individuals who provide investment advice or manage accounts need to register as IARs.
The Series 65 exam tests your understanding of what activities trigger IAR registration versus solicitor/promoter disclosure requirements. Referral arrangements require written agreements and disclosure but do NOT require the solicitor to register as an IAR unless they are also providing investment advice. This distinction is critical for compliance.
💡 Memory Aid
Referral = Receipt = Written Record: Every referral arrangement requires three R's: Written aRrangement (agreement with solicitor), Recipient disclosure (written notice to referred client), and Regulatory filing (Form ADV Part 2A). Think: "Show me the RECEIPTS" - if money or benefits change hands for referrals, you need written documentation everywhere.
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