Principal Transaction

Laws & Regulations High Relevance

A transaction in which an investment adviser trades securities with a client from the adviser's own account, acting as a principal (dealer) rather than an agent. Principal transactions create inherent conflicts of interest and are prohibited unless the adviser obtains written disclosure and client consent (written or oral) before completion of each transaction. The disclosure must explain the adviser's capacity as principal and any potential conflicts, ensuring the client understands the adviser is trading for their own benefit rather than merely facilitating a transaction.

Example

ABC Advisory wants to sell 500 shares of XYZ Corp from its own inventory to client Jane. **Proper approach**: The adviser sends Jane written disclosure explaining they are selling from their own account, the price, and the markup they will earn, then obtains Jane's written consent before executing the trade. **Improper approach**: The adviser executes the trade and mentions in a follow-up email that they sold from their own inventory. This violates regulations because consent must be obtained **before** execution, not after. Even with a discretionary account, the adviser cannot bypass the consent requirement for principal transactions.

Common Confusion

Students often incorrectly believe that discretionary authority allows an adviser to conduct principal transactions without prior consent. In reality, principal transactions require written disclosure and client consent (written or oral acceptable) before **completion** (settlement) of each transaction, regardless of discretionary authority. Another common mistake is confusing principal transactions (adviser trades from own account) with agency transactions (adviser acts as broker between two parties). The timing requirement is critical: consent must be obtained **before completion** (settlement, not just order placement), not after.

How This Is Tested

  • Identifying whether a transaction is principal or agency based on the capacity in which the adviser acts
  • Determining if proper disclosure and consent procedures were followed, especially focusing on timing (before vs. after execution)
  • Recognizing that discretionary authority does NOT waive the consent requirement for principal transactions
  • Distinguishing between proper written disclosure/consent and improper verbal or after-the-fact notification
  • Identifying conflicts of interest inherent in principal transactions and how they violate fiduciary duty without proper consent

Regulatory Limits

Description Limit Notes
Written disclosure requirement Must be provided before each principal transaction Disclosure must explain the adviser's capacity as principal and any conflicts of interest
Client consent requirement Must be obtained before completion (settlement) of each transaction Written or oral consent acceptable. Discretionary authority does NOT waive the consent requirement for principal transactions
Prohibited practices Principal transactions are prohibited without proper written disclosure and prior client consent Completing the transaction (settlement) first and notifying afterward is a violation, even with discretionary authority

Example Exam Questions

Test your understanding with these practice questions. Select an answer to see the explanation.

Question 1

Investment adviser Green Capital wants to sell 1,000 shares of TechCo stock to their client from the firm's own inventory. The client has granted Green Capital discretionary authority over their account. Which of the following actions would comply with regulatory requirements?

Question 2

What is a principal transaction in the context of investment advisory activities?

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Question 3

An investment adviser representative (IAR) executed three trades for client Martinez on Monday. Trade 1: Purchased 200 shares of ABC Corp from the open market. Trade 2: Sold 300 shares of DEF Inc. owned by the IAR's firm to Martinez, with written consent obtained on Friday the previous week. Trade 3: Purchased 150 shares of GHI Corp from another client. Which trade(s) violated regulatory requirements?

Question 4

All of the following are required for an investment adviser to execute a principal transaction with a client EXCEPT:

Question 5

An investment adviser wishes to engage in principal transactions with clients. Which of the following statements regarding these transactions are TRUE?

I. Discretionary authority eliminates the need for transaction-by-transaction consent
II. Written disclosure must explain the adviser's capacity as principal
III. Consent must be obtained before executing each principal transaction
IV. The adviser's fiduciary duty is satisfied if the transaction price is fair

💡 Memory Aid

Think of your principal (school administrator) selling you their used textbook—you'd want them to tell you upfront that it's theirs and get your OK before the books and money change hands (settlement), not discover it later on the receipt.

Related Concepts

This term is part of this cluster:

Where This Appears on the Exam

This term is tested in the following Series 65 exam topics:

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