Customer-Specific Suitability

Laws & Regulations High Relevance

The second prong of FINRA Rule 2111's three-part suitability test, requiring a broker or adviser to have a reasonable basis to believe a recommendation is suitable for a specific client based on their investment profile. Profile factors include age, financial situation, risk tolerance, investment objectives, time horizon, liquidity needs, tax status, and investment experience.

Example

An adviser conducting customer-specific suitability analysis determines that recommending tax-free municipal bonds to a high-income client in the 37% tax bracket with conservative risk tolerance is suitable, while the same bonds would be unsuitable for a low-income retiree in the 12% tax bracket who needs maximum yield.

Common Confusion

Students often confuse customer-specific suitability (second prong: is this recommendation right for THIS client?) with reasonable-basis suitability (first prong: is this product suitable for ANYONE?). Customer-specific requires knowing the client through KYC due diligence and matching products to their unique profile, not just understanding the product itself.

How This Is Tested

  • Matching investment recommendations to specific client profiles based on the seven suitability factors
  • Identifying unsuitable recommendations when products mismatch client age, risk tolerance, or time horizon
  • Understanding how KYC (Know Your Customer) information supports customer-specific suitability determinations
  • Distinguishing customer-specific suitability from reasonable-basis and quantitative suitability
  • Recognizing when changes in client circumstances require reassessing suitability

Regulatory Limits

Description Limit Notes
FINRA Rule 2111 three-prong suitability test Reasonable-basis, customer-specific, and quantitative suitability All three prongs must be satisfied for compliant recommendations
Customer-specific suitability required client profile factors (7 factors) Age, financial situation, tax status, investment objectives, investment experience, time horizon, liquidity needs, risk tolerance All factors must be considered; no single factor is determinative alone
KYC (Know Your Customer) requirement Must obtain and analyze customer information before making recommendations Forms basis for customer-specific suitability; must be updated when circumstances change

Example Exam Questions

Test your understanding with these practice questions. Select an answer to see the explanation.

Question 1

Thomas, a 72-year-old retiree, has $650,000 in investable assets and receives $3,500 monthly from Social Security and a pension. He describes his risk tolerance as "moderate" and needs an additional $2,000 per month in income to cover expenses. He has a 15-year investment experience but has never invested in derivatives. His broker recommends allocating 40% of his portfolio to a covered call option strategy on dividend-paying stocks to generate the needed income. Which statement best describes the suitability of this recommendation?

Question 2

Under FINRA Rule 2111, what does customer-specific suitability require?

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Question 3

Maria, age 35, earns $200,000 annually as a software engineer and has $400,000 in retirement accounts. She describes herself as "aggressive" with investment risk, has a 30-year time horizon until retirement, minimal liquidity needs, and 10 years of experience investing in stocks and mutual funds. She is in the 32% federal tax bracket. Which investment would best satisfy customer-specific suitability requirements?

Question 4

All of the following client characteristics must be evaluated when determining customer-specific suitability under FINRA Rule 2111 EXCEPT

Question 5

A broker recommends that David, a 45-year-old executive with $800,000 in investable assets, allocate 25% to an emerging markets equity fund. David has aggressive risk tolerance, a 20-year time horizon, high income ($350,000 annually), substantial investment experience including international stocks, and growth as his primary objective. Which statements accurately evaluate this recommendation under customer-specific suitability?

1. The recommendation aligns with David's aggressive risk tolerance
2. The recommendation is unsuitable because emerging markets are too risky for any investor
3. The recommendation aligns with David's investment experience and time horizon
4. The recommendation aligns with David's growth objective and financial capacity to absorb volatility

💡 Memory Aid

Customer-specific = Custom tailoring: Just like tailoring a suit to someone's exact measurements, customer-specific suitability means fitting the investment to THIS client's unique profile. A size 42 suit fits perfectly for one person but is completely wrong for another. Same with investments: what's suitable for an aggressive 30-year-old is unsuitable for a conservative 70-year-old. Measure the client FIRST (KYC), then select the investment that fits.

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