Customer-Specific Suitability
Customer-Specific Suitability
The second prong of FINRA Rule 2111's three-part suitability test, requiring a broker or adviser to have a reasonable basis to believe a recommendation is suitable for a specific client based on their investment profile. Profile factors include age, financial situation, risk tolerance, investment objectives, time horizon, liquidity needs, tax status, and investment experience.
An adviser conducting customer-specific suitability analysis determines that recommending tax-free municipal bonds to a high-income client in the 37% tax bracket with conservative risk tolerance is suitable, while the same bonds would be unsuitable for a low-income retiree in the 12% tax bracket who needs maximum yield.
Students often confuse customer-specific suitability (second prong: is this recommendation right for THIS client?) with reasonable-basis suitability (first prong: is this product suitable for ANYONE?). Customer-specific requires knowing the client through KYC due diligence and matching products to their unique profile, not just understanding the product itself.
How This Is Tested
- Matching investment recommendations to specific client profiles based on the seven suitability factors
- Identifying unsuitable recommendations when products mismatch client age, risk tolerance, or time horizon
- Understanding how KYC (Know Your Customer) information supports customer-specific suitability determinations
- Distinguishing customer-specific suitability from reasonable-basis and quantitative suitability
- Recognizing when changes in client circumstances require reassessing suitability
Regulatory Limits
| Description | Limit | Notes |
|---|---|---|
| FINRA Rule 2111 three-prong suitability test | Reasonable-basis, customer-specific, and quantitative suitability | All three prongs must be satisfied for compliant recommendations |
| Customer-specific suitability required client profile factors (7 factors) | Age, financial situation, tax status, investment objectives, investment experience, time horizon, liquidity needs, risk tolerance | All factors must be considered; no single factor is determinative alone |
| KYC (Know Your Customer) requirement | Must obtain and analyze customer information before making recommendations | Forms basis for customer-specific suitability; must be updated when circumstances change |
Example Exam Questions
Test your understanding with these practice questions. Select an answer to see the explanation.
Thomas, a 72-year-old retiree, has $650,000 in investable assets and receives $3,500 monthly from Social Security and a pension. He describes his risk tolerance as "moderate" and needs an additional $2,000 per month in income to cover expenses. He has a 15-year investment experience but has never invested in derivatives. His broker recommends allocating 40% of his portfolio to a covered call option strategy on dividend-paying stocks to generate the needed income. Which statement best describes the suitability of this recommendation?
C is correct. This recommendation violates customer-specific suitability despite potentially generating needed income. Thomas has never invested in derivatives, making a 40% allocation to options strategies unsuitable regardless of his moderate risk tolerance or income needs. Customer-specific suitability requires matching complexity and risk to the client's experience level, age, and profile. A 72-year-old with no options experience should not have nearly half his retirement assets in derivatives strategies.
A incorrectly focuses only on income generation while ignoring experience mismatch and complexity concerns. Meeting one suitability factor (income needs) does not override failing others (experience, age-appropriate risk). B incorrectly assumes general investment experience translates to derivatives expertise. 15 years of stock/bond experience does not prepare an investor for options strategies. D is incorrect because educational materials cannot substitute for actual experience with complex products, especially when allocating a substantial 40% of retirement assets.
The Series 65 exam tests your ability to evaluate customer-specific suitability across multiple dimensions simultaneously. A recommendation must align with ALL relevant client profile factors including experience level, age, and risk tolerance, not just one favorable factor like income needs. Understanding that inexperience with complex products creates unsuitability regardless of other factors is critical.
Under FINRA Rule 2111, what does customer-specific suitability require?
B is correct. Customer-specific suitability (the second prong of FINRA Rule 2111) requires having a reasonable basis to believe the recommendation is suitable for THIS PARTICULAR client based on their investment profile, including factors like age, financial situation, risk tolerance, investment objectives, time horizon, liquidity needs, tax status, and experience.
A describes reasonable-basis suitability (the first prong), which focuses on understanding the product well enough to know it's suitable for someone, not this specific client. C describes quantitative suitability (the third prong), which addresses excessive trading frequency. D describes accredited investor qualification, which is a regulatory classification for certain securities offerings, not a suitability determination.
The Series 65 exam frequently tests your ability to distinguish between the three prongs of FINRA Rule 2111's suitability standard. Understanding that customer-specific suitability focuses on matching recommendations to the individual client's profile (not just understanding the product or controlling trading frequency) is essential for identifying suitability violations.
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Access Free BetaMaria, age 35, earns $200,000 annually as a software engineer and has $400,000 in retirement accounts. She describes herself as "aggressive" with investment risk, has a 30-year time horizon until retirement, minimal liquidity needs, and 10 years of experience investing in stocks and mutual funds. She is in the 32% federal tax bracket. Which investment would best satisfy customer-specific suitability requirements?
B is correct. Equity growth funds and index ETFs align with all of Maria's customer-specific factors: aggressive risk tolerance, long 30-year time horizon, growth objectives (implied by retirement timeline and age), substantial experience with equities, high income that can absorb volatility, and minimal current liquidity needs. This recommendation matches her complete investment profile.
A is unsuitable because municipal bonds are tax-inefficient inside retirement accounts (which are already tax-deferred), and conservative bonds contradict her aggressive risk tolerance. Municipal bonds generate lower yields that make sense only for taxable accounts in high brackets. B is unsuitable because money markets and CDs are far too conservative for a 35-year-old with aggressive risk tolerance and a 30-year time horizon. This recommendation would fail to provide growth needed for retirement 30 years away. D partially aligns with her risk tolerance (high-yield has credit risk) but contradicts her lack of income needs and long time horizon. Growth investments are more appropriate than income investments for someone decades from retirement.
The Series 65 exam tests your ability to synthesize multiple client profile factors and identify recommendations that satisfy ALL dimensions of customer-specific suitability. You must consider risk tolerance, time horizon, liquidity needs, tax status, age, experience, and objectives holistically, not just focus on one factor in isolation.
All of the following client characteristics must be evaluated when determining customer-specific suitability under FINRA Rule 2111 EXCEPT
C is correct (the EXCEPT answer). Religious beliefs and political views are NOT required factors for customer-specific suitability analysis under FINRA Rule 2111, although clients may voluntarily express preferences (e.g., socially responsible investing) that advisers can accommodate. The rule does not mandate collecting or considering religious or political information.
A is required: Investment experience and knowledge are critical factors that determine appropriate product complexity and risk levels. Recommending complex derivatives to inexperienced investors would violate customer-specific suitability. B is required: Time horizon determines appropriate investment volatility and liquidity (short-term vs. long-term investments), while liquidity needs affect whether illiquid or restricted securities are appropriate. D is required: Financial situation (income, net worth, debt) and tax status (tax bracket, account type) fundamentally affect which investments are suitable and tax-efficient for the client.
The Series 65 exam tests precise knowledge of the required client profile factors under FINRA Rule 2111. While brokers and advisers can accommodate client preferences about socially responsible investing or other values-based criteria, only specific financial and investment-related factors are mandated for suitability analysis: financial situation, tax status, investment objectives, experience, time horizon, liquidity needs, and risk tolerance.
A broker recommends that David, a 45-year-old executive with $800,000 in investable assets, allocate 25% to an emerging markets equity fund. David has aggressive risk tolerance, a 20-year time horizon, high income ($350,000 annually), substantial investment experience including international stocks, and growth as his primary objective. Which statements accurately evaluate this recommendation under customer-specific suitability?
1. The recommendation aligns with David's aggressive risk tolerance
2. The recommendation is unsuitable because emerging markets are too risky for any investor
3. The recommendation aligns with David's investment experience and time horizon
4. The recommendation aligns with David's growth objective and financial capacity to absorb volatility
B is correct. Statements 1, 3, and 4 accurately evaluate customer-specific suitability for this recommendation.
Statement 1 is TRUE: Emerging markets funds have high volatility and risk, which aligns appropriately with David's stated aggressive risk tolerance. This match is a core element of customer-specific suitability.
Statement 2 is FALSE: This statement confuses customer-specific suitability with reasonable-basis suitability. Emerging markets investments can be suitable for certain investors (those with aggressive risk tolerance, long time horizons, and appropriate financial capacity). The question is whether they are suitable for THIS client, not whether they are suitable for anyone. David's profile suggests they are appropriate for him.
Statement 3 is TRUE: David has substantial investment experience including international stocks, and his 20-year time horizon provides sufficient time to recover from the higher volatility typical of emerging markets. Both factors support customer-specific suitability.
Statement 4 is TRUE: Growth is David's primary objective, and emerging markets offer higher growth potential (with higher risk). His high income ($350,000) and substantial assets ($800,000) provide financial capacity to absorb potential volatility and losses, making the allocation suitable for his circumstances.
The Series 65 exam tests your ability to evaluate customer-specific suitability by analyzing how a recommendation aligns with multiple client profile factors simultaneously. You must distinguish between whether a product is suitable for anyone (reasonable-basis) versus suitable for this particular client (customer-specific). A recommendation that matches the client's risk tolerance, time horizon, experience, objectives, and financial capacity satisfies customer-specific suitability, even if the product would be unsuitable for more conservative or inexperienced investors.
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Customer-specific = Custom tailoring: Just like tailoring a suit to someone's exact measurements, customer-specific suitability means fitting the investment to THIS client's unique profile. A size 42 suit fits perfectly for one person but is completely wrong for another. Same with investments: what's suitable for an aggressive 30-year-old is unsuitable for a conservative 70-year-old. Measure the client FIRST (KYC), then select the investment that fits.
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Where This Appears on the Exam
This term is tested in the following Series 65 exam topics: