Series 65 Ethics: Prohibited Practices Every IAR Must Know

Ethics on the Series 65 Exam

What You Need to Know

The Series 65 heavily tests your understanding of prohibited practices and ethical conduct for investment adviser representatives (IARs).

  • 30% of the exam covers laws, regulations, and ethical guidelines
  • 8-12 questions specifically on ethics and prohibited conduct
  • Must distinguish unethical vs. Fraudulent behavior

As an investment adviser representative (IAR), you are held to a fiduciary standard, meaning you must always act in your clients’ best interests. The Series 65 exam tests whether you understand what conduct is prohibited and the consequences of violations.

This content falls under Section IV of the exam: Laws, Regulations, and Guidelines, Including Prohibition on Unethical Business Practices. Understanding these rules is not just about passing the exam. Violations can result in civil penalties, loss of registration, and even criminal prosecution.

Unethical vs. Fraudulent Practices

The Series 65 exam makes an important distinction between unethical and fraudulent business practices. Understanding this distinction is critical because it affects the severity of penalties and regulatory response.

Unethical Practices Administrative Violations
  • Generally unintentional or negligent conduct
  • Violate professional standards
  • Result in administrative sanctions
  • May lead to fines, censure, or suspension
  • Typically not criminal offenses
Fraudulent Practices Criminal Conduct
  • Intentional deception or manipulation
  • Violate securities laws
  • Result in severe penalties
  • Subject to criminal prosecution
  • May include imprisonment

Unethical examples: Failing to disclose conflicts, inadequate record-keeping, unsuitable (suitability) recommendations

Fraudulent examples: Insider trading, misappropriation of funds, Ponzi schemes, market manipulation

Key Exam Concept

When an exam question asks whether conduct is “unethical” or “fraudulent,” look for intent. Fraudulent conduct involves deliberate deception or knowing violation of the law. Unethical conduct may be harmful but lacks the intentional, criminal element.

Distinguishing between unethical and fraudulent conduct is just one of many ethics scenarios tested on the Series 65. Our flashcard strategies guide explains how to use FSRS-powered spaced repetition to memorize prohibited practices. Not just the definitions, but the subtle distinctions the exam tests, like intent, disclosure requirements, and severity of violations.

Prohibited Trading Practices

Several trading practices are explicitly prohibited because they harm clients or undermine market integrity. These are frequently tested on the Series 65 exam.

Churning (Excessive Trading)

Churning occurs when an adviser excessively trades a client’s account primarily to generate commissions rather than to benefit the client. This is a direct violation of fiduciary duty.

Signs of Churning
  • High portfolio turnover ratio inconsistent with investment objectives - Trading activity that does not align with stated goals (e.g., aggressive trading in a “conservative” account) - Cost-to-equity ratio showing excessive commission charges - In-and-out trading of the same securities

Front-Running

Front-running occurs when an adviser or representative trades in their personal account ahead of executing a known client order, seeking to profit from the anticipated price movement caused by the client’s order.

How Front-Running Works
  • Adviser receives large buy order from client
  • Before executing client order, adviser buys same security personally
  • Client order drives up price
  • Adviser sells at higher price for personal profit
Front-running exploits confidential client information and can harm client execution prices.

Insider Trading

Insider trading involves buying or selling securities based on material, nonpublic information (MNPI). It is illegal regardless of how the information was obtained.

Material Information

Information that a reasonable investor would consider important in making an investment decision. Examples: earnings announcements, merger plans, major contract wins or losses.

Nonpublic Information

Information that has not been broadly disseminated to the public. Once information is publicly available (press release, SEC filing), it is no longer nonpublic.

Tipping Is Also Prohibited

You do not have to trade yourself to violate insider trading laws. “Tipping” (sharing MNPI with others who then trade) is equally prohibited. Both the tipper and tippee can face liability.

Market Manipulation

Market manipulation involves artificial interference with market prices. Common forms include:

  • Wash trading: Buying and selling the same security to create appearance of activity
  • Matched orders: Coordinating with another party to buy and sell at predetermined prices
  • Painting the tape: Executing trades to create false impression of trading activity
  • Pump and dump: Spreading false positive information to inflate price, then selling
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Master Prohibited Trading Scenarios

Ethics questions present real-world scenarios. CertFuel's adaptive practice tracks whether you can distinguish churning from front-running, identify when MNPI rules apply, and spot custody violations. Our Smart Study algorithm prioritizes the ethics scenarios you're getting wrong.

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Understanding churning, front-running, insider trading, and market manipulation is essential, but many candidates still miss ethics questions due to common traps. Our common mistakes guide identifies all top exam failure patterns, including the specific ethics confusions that trip up even well-prepared candidates who know the prohibited practices but misapply them in scenario questions.

Other Prohibited Practices

Beyond trading violations, the Series 65 tests several other prohibited practices that investment advisers and IARs must avoid.

Selling Away

Selling away occurs when a representative conducts securities transactions outside of their employing firm without disclosing the transaction and obtaining written approval from the firm.

Why Selling Away Is Prohibited
  • Bypasses firm supervision and compliance procedures - May involve unsuitable or fraudulent investments - Leaves clients without firm protections and recourse - Often involves private placements or outside business activities

Borrowing From or Lending to Clients

Investment advisers and IARs are generally prohibited from borrowing money from or lending money to clients.

ScenarioPermitted?Reasoning
Borrowing from a bank clientYesClient is in the business of lending money
Borrowing from an individual clientNoCreates conflict of interest
Lending to any clientNoCreates debtor/creditor relationship
Borrowing from family member clientVariesSome jurisdictions allow with disclosure

Commingling Client Funds

Advisers must never mix client funds with their own personal or business funds. Client assets must be maintained separately in accounts titled in the client’s name or a custodial account.

Excessive Markups and Markdowns

When acting as a principal (dealer), an adviser must not charge excessive markups on securities sold to clients or markdowns on securities purchased from clients. What constitutes “excessive” depends on factors like security type, market conditions, and trade size.

Sharing in Client Profits and Losses

Advisers generally cannot share in client profits or losses except:

Third-Party Research Disclosure

When providing third-party analysis or research reports to clients, advisers must disclose that the material was created by a third party. Without disclosure, clients may incorrectly assume the adviser created the research.

Custody Rules

“Custody” means holding client funds or securities or having the authority to obtain possession of them. Because custody creates opportunities for misappropriation, advisers with custody face heightened requirements.

When Does an Adviser Have Custody?

Custody Exists When
  • Adviser holds client funds or securities directly
  • Adviser has authority to withdraw funds from client accounts
  • Adviser can write checks from client accounts
  • Adviser has access to client login credentials
  • Adviser acts as trustee for a client trust
Custody Does NOT Exist When
  • Adviser only has trading authority (discretion)
  • Adviser deducts pre-agreed fees with proper safeguards
  • First-party wire transfers only (client to client)
  • Client maintains direct control of assets

Requirements for Advisers With Custody

Investment advisers with custody of client assets must comply with these requirements:

1

Qualified Custodian

Maintain client assets with a qualified custodian (bank, broker-dealer, or futures commission merchant)

2

Quarterly Statements

Ensure clients receive account statements directly from the custodian at least quarterly

3

Surprise Examination

Undergo an annual surprise examination by an independent public accountant

4

Form ADV Disclosure

Disclose custody status on Form ADV and notify the SEC or state regulator

Exam Tip: Fee Deduction

Deducting advisory fees directly from client accounts is generally considered a form of custody. However, the surprise examination requirement may be waived if the client receives prior notice, fees follow a written agreement, and invoices are sent to the custodian.

The four custody requirements. Qualified custodian, quarterly statements, surprise examination, and Form ADV disclosure. Are frequently tested and easily confused. Our flashcard strategies guide provides techniques for memorizing these requirements using FSRS algorithms, ensuring you can instantly recall all four components and their specific conditions on exam day.

Advertising Restrictions

The SEC’s Marketing Rule (Rule 206(4)-1 under the Investment Advisers Act) governs how investment advisers can advertise their services. Understanding these rules is tested on the Series 65.

General Prohibitions

An advertisement cannot:

  • Include untrue statements of material fact
  • Include information that is materially misleading
  • Discuss potential benefits without fair treatment of material risks
  • Include performance results the adviser cannot substantiate
  • Make claims about SEC review or approval (the SEC does not approve advisers)

Performance Advertising Rules

When advertising performance, advisers must follow specific requirements:

Performance TypeRequirements
Gross PerformanceMust be accompanied by net performance with at least equal prominence
Net PerformanceMust reflect deduction of all fees and expenses
Hypothetical Performance

Must adopt policies ensuring relevance to intended audience; cannot be shown in mass marketing

Past Specific Recommendations

Must include all recommendations for the prior year or use objective criteria for selection

Testimonials and Endorsements

The Marketing Rule now permits testimonials and endorsements (previously prohibited), but with requirements:

  • Must disclose whether the person is a client
  • Must disclose if compensation was provided
  • Must disclose material conflicts of interest
  • Compensated promoters generally must be registered or exempt
No SEC Approval Claims

Advisers cannot state or imply that the SEC or any state regulator has approved them or their qualifications. Registration only means you have filed required documents. It is not an endorsement.

Series 65 Exam Tips: Ethics

Ethics questions often present scenarios and ask you to identify the prohibited conduct or appropriate response. Here is what to focus on:

High-Priority Topics

1

Unethical vs. Fraudulent

Know the distinction and be able to categorize specific conduct

2

Churning Indicators

High turnover, trading inconsistent with objectives, excessive commissions

3

Front-Running Definition

Trading ahead of known client orders for personal benefit

4

Insider Trading

Material + Nonpublic = Prohibited (both trading and tipping)

5

Custody Requirements

Qualified custodian, quarterly statements, surprise exam, Form ADV

Common Exam Traps

  • Borrowing exception: Can borrow from clients in the lending business (banks), not individual clients
  • Selling away: The issue is conducting business outside the firm without disclosure, not the investment itself
  • MNPI scope: Insider trading rules apply to everyone, not just “insiders”
  • Discretion vs. Custody: Trading authority (discretionary account) alone does not create custody
  • Testimonials: Now permitted under Marketing Rule with proper disclosures (changed in 2021)

Scenario Analysis Strategy

When facing ethics scenarios on the exam:

1

Identify the Conduct

Identify the specific conduct in the scenario

2

Check Client Interests

Ask: Does this prioritize adviser interests over client interests?

3

Verify Disclosure

Consider: Was there proper disclosure?

4

Classify the Violation

Determine: Is the conduct unethical or fraudulent?

When in Doubt, Choose Client Interests

Investment advisers are fiduciaries. If an answer choice prioritizes the adviser’s interests over the client’s, it is almost certainly the wrong answer. The fiduciary standard means always putting clients first.

Ethics questions require scenario-based thinking and pattern recognition that develops through consistent practice. Our study schedule guide shows how to incorporate ethics scenarios into your daily study routine, ensuring you can recognize prohibited conduct quickly without spending disproportionate time on a section that represents 8-12 questions.

The Bottom Line

Ethics represents a significant portion of the Series 65 exam. Master the distinction between unethical and fraudulent conduct, memorize the custody requirements, and always remember that fiduciary duty means putting clients first. For comprehensive exam preparation including ethics practice questions, explore our study guides or learn about other exam topics you should master.

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Ace the Ethics Section

Section IV covers 30% of your exam, with 8-12 questions on ethics alone. CertFuel's FSRS spaced repetition helps you memorize custody requirements, advertising prohibitions, and distinctions between unethical and fraudulent conduct. Retain more in less time.

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Frequently Asked Questions

Fraudulent practices involve intentional deception or criminal conduct and carry severe penalties including criminal prosecution. Unethical practices, while prohibited, are typically unintentional violations of professional standards and result in administrative sanctions. The Series 65 exam tests your ability to distinguish between these categories.

Churning is excessive trading in a client account primarily to generate commissions for the adviser rather than to benefit the client. It violates fiduciary duty because it prioritizes adviser compensation over client interests. Signs include high turnover ratios and trading inconsistent with stated investment objectives.

Front-running occurs when an adviser or representative trades in their personal account ahead of executing a known client order, seeking to profit from the anticipated price movement. It is prohibited because it exploits confidential client information and can harm client execution prices.

Selling away occurs when a representative conducts securities transactions outside of their employing firm without disclosing the transaction and obtaining written approval. This practice is prohibited because it bypasses firm supervision and may involve unsuitable or fraudulent investments.

Generally, no. Borrowing from or lending to clients is prohibited unless the client is in the business of lending money (such as a bank). This rule prevents conflicts of interest and protects clients from potential adviser insolvency or default.

Advisers with custody of client assets must maintain them with a qualified custodian, provide quarterly account statements, undergo annual surprise examinations by an independent accountant, and notify the SEC on Form ADV. These rules protect client assets from misappropriation.

Insider trading involves buying or selling securities based on material, nonpublic information (MNPI). It is illegal regardless of how the information was obtained. Both trading on MNPI and tipping others to trade are prohibited under securities law.

Under the SEC Marketing Rule, advisers cannot make materially misleading statements, discuss benefits without fair treatment of risks, include unsubstantiated performance claims, or use testimonials without proper disclosures. Hypothetical performance requires specific policies ensuring relevance to the intended audience.

Front-running can result in civil penalties, disgorgement of profits, suspension or revocation of registration, and in severe cases, criminal prosecution. The SEC and state regulators actively enforce prohibitions against front-running through examinations and enforcement actions.

The exam includes approximately 8-12 questions on ethical practices and conduct, part of Section IV covering laws, regulations, and guidelines (which represents 30% of the exam). Questions often present scenarios asking you to identify prohibited conduct or the appropriate ethical response.